There are good ways to market oneself, and there are bad. Let us review briefly two recent examples of both.
The Good – Create interesting, humorous, and cool-looking art. Place art in unexpected, creative places. Make fun of your own medium and the establishments that surround it.
Celebrities pay a lot for your art.
The Bad – Create disharmony amongst your co-workers, forcing your employer to terminate your contract, even though you’re pretty good at your job. Do sit-ups and press conferences outside your South Jersey McMansion. Pull that age-old prank where your publicist claims you attempted suicide.
Still no one buys your autobiography.
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