July 09, 2010

A Businessman Moves to Miami

There’s this part of The Insider where Al Pacino, playing a “60 Minutes” producer and pissed that his network isn’t running an important story, turns to his boss and asks, “Are you a newsman, or are you a businessman?” The disdainful way he pronounces “businessman” makes the question about his boss’s ethics and morality. I tend to do the same thing. To me, people either try to make something (whether it’s art or homes or bridges), or they try to make money, and I have only contempt and pity for the latter.

I don’t care about LeBron James. Who wouldn’t rather live in Miami than Cleveland? I hate hot weather and douchebags, but even I would pick Miami over Cleveland. However, the distasteful way in which James made this decision re-illustrates what we already know about him. He is, above everything else, a businessman. Like Michael Jordan and Tiger Woods before him, he has built a corporation out of his athletic prowess, and switching teams only allows his business to continually grow. Miami is a bigger and more media-friendly market. Florida has no state income tax. Sounds like a solid business decision. Having an hour-long infomercial broadcast by ESPN just furthers his brand and stokes the coals of his “importance”. It allows the fawning Stuart Scott and Michael Wilbon to make this decision (which honestly, has no real bearing on anyone’s life other than James and his family) seem actually newsworthy.

So, LeBron James will move to Miami to play for the Heat. Also, the sun will rise, people will be born, people will die, and two bullshit wars will continue forever. But seriously, can LeBron and D-Wade peacefully coexist?

Yawn.

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